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Sponsor an esports player: when they arenвЂ™t competing in high-stakes tournaments, professional esports players hone their skills and build their individual brands by streaming online.Here are just a few ways that any brand or organisation can reach esports audiences and achieve the highest value for their money: While the most visible way is to have your brand logo placed on a teamвЂ™s jersey, that is far from the only sponsorship method. There are a number of ways to invest in the esports industry. Invest in the right place in the right way to reach the right audience. After all, how can you set yourself apart when вЂњeveryone else is doing it?вЂќ

For businesses that are hoping to invest in esports, this number may appear intimidating. Esports live streaming viewers are predicted to reach 920.3 million by the year 2024.ДЄ vast majority-75%-of the esports industryвЂ™s $1 billion global revenues are generated by the sale of acquisition rights and sponsorship. This represents a year-on-year growth of 8.7%. According to Newzoo, the global esports audience is expected to grow to 474 million in 2021. The esports industry has seen explosive growth in recent years and shows no sign of stopping, despite the pandemic. This type of investment can be large or small, short- or long-term, and are appropriate for both endemic and non-endemic brands alike. The best ways to invest in esports are with partnerships that offer extended value to the players and fans. The market is growing rapidly and offers a more diverse fanbase than traditional sports. Investing in esports has become a popular way for brands to engage young consumers, and for good reason.

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